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Ecotourism: Is it as ‘green’ as it claims to be?

Ecotourism has been defined as the “responsible travel to natural areas which conserves the environment and improves the welfare of local people” (The International Ecotourism Society). The term arose in the 1980s to highlight the connection between conservation and tourism, and the benefits that one can have on the other (Stronza et al., 2019). But …